We Offer a Full Range of In-House SEO Services.
As you shop for an SEO Agency in Cambridge, it’s crucial to go with people who have the experience and proven results, especially locally driven. We offer a wide range of Local SEO Services that will get eyes on your business. From SEO & Digital Marketing all the way to development and design, our team of experts is seasoned in not only strategizing, but carrying out the best services for your business.
Google ranks us first and we offer the same service for your business!
You probably landed on this page after doing a Google search for SEO in Cambridge or Cambridge SEO. As you may have noticed, you found us on the Google First Page. That is because we walk the talk and lead by example. Top ranking websites get more potential customers! We’d love to help your business get more phone calls, more bookings, and more website visits.
SEO Services in Cambridge | Your #1 SEO Cambridge Specialists
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We have more than 20 years of experience providing professional SEO services! Over the years, we’ve offered companies a variety of search marketing services, including local, enterprise, franchise, and ecommerce SEO campaigns.
We combine technical, off-page, and on-page search engine optimization in our SEO campaigns. You’ll get a balanced approach to optimizing your WordPress, WooCommerce, Shopify, BigCommerce or Laravel search engine placements.
So, you’re looking into investing in SEO services, but what does that entail and what will you get for your dollars? SEO and Digital Marketing are very much the bread and butter of our SEO Agency. As part of our digital marketing services, we offer Local SEO services such as SEO strategy, Keyword Research, Audit SEO, Content Strategy, Content writing, Technical SEO, On-page, Off-page, Link development, ranking reports, and more. We also offer packages for SEO services, ranging from local to corporate, franchise, and e-commerce SEO.
What is Search Engine Optimization (SEO)?
SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.
SEO often involves the concerted effort of multiple departments within an organization, including the design, marketing, and content production teams. While some SEO work entails business analysis (e.g., comparing one’s content with competitors’), a sizeable part depends on the ranking algorithms of various search engines, which may change with time. Nevertheless, a rule of thumb is that websites and webpages with higher-quality content, more external referral links, and more user engagement will rank higher on an SERP.
WHY SHOULD YOU CONSIDER SEO?
8 REASONS TO USE SEO
7 Main Steps for Effective SEO Strategy
How to develop an effective SEO strategy?
Developing an effective SEO strategy whether it’s an SEO strategy for a new website or an SEO strategy for an e-commerce store or even a detailed SEO plan for a small business seeking more visibility and free traffic from search engines should focus on 3 major areas:
Technical SEO: Ensuring compliance with search engines’ standards regarding the user experience “UX”, security, crawling, and indexing status for your website pages and preserving the required compliance level after each search engine algorithm update.
On-Page SEO: Focusing on optimizing your website content for search engines while matching the search user’s intent of visiting your website in addition to guarantee the ease of navigation to different content categories and pages on your website.
Off-Page SEO: building authority for your website through generating more quality links from authoritative related websites, blogs and business directories as the number of quality backlinks referring to a website is the main ranking factor for search engines.
A successful SEO campaign will rely mainly on developing a detailed SEO strategy with predefined steps covering the main aspects (Technical SEO / On-Page SEO / Off-Page SEO) of the search engine optimization process for your website and the intelligent customization and implementation of your SEO plan.
SEO Price In Canada: How Much Does SEO Cost?
The cost of SEO depends on many variables: awareness and visibility in organic searches, business goals, and target audience.
Pricing also depends on the expertise of the SEO provider—as with so many things in life, you get what you pay for.
In Canada, most of SEO monthly retainers cost between $700 to $2000.
One-time SEO project price ranges from $5,000 to $30,000 and consultation fee could be between $80 to $200 per hour.
Measuring ROI From SEO Efforts
To calculate SEO’s ROI, you have to review the search engine rankings, organic website traffic, and goal completions. Then you take these variables and apply them to the formula: (Gain from Investment – Cost of Investment)/ Cost of Investment. ROI answers the simple question: Am I getting more out of this than I am investing? SEO provides an improved ROI due to all of the high-quality traffic your brand attracts through different marketing strategies. This influences the success rates of your business because users are engaging with your content, raising the number of users that actually purchase your services.
There are a few methods to get an SEO ROI. A large percentage of your website’s traffic should be your targeted audience and people who engage with your brand through clicking, commenting, charging, or even adding your services to their cart.
Customers who are ready to buy your product or survive and customers who buy more of it increase revenue. position but you are still getting charged according to that title. It is basically a matter of research.
SEO vs PPC
There are two key differences when considering SEO or PPC. The first is that paid ads appear at the top of the page, above the organic listings influenced by SEO. The second is that traffic from organic via SEO is free, whereas traffic from PPC has a cost for each click. In many cases, SEO and PPC work best when integrated and strategically aligned.
SEO: Improve your organic traffic
What are the pros and cons of organic traffic from search engines? Let’s begin with the pros:
Awareness. Visibility in search engines for your targeted keywords puts your business in front of potential customers in much the same way as if you were to advertise, and it drives brand awareness.
Branding. Visibility around commercial search terms and informational queries related to your business area can have a positive branding benefit. Your brand can become associated with and trusted by searchers who are asking questions as they conduct the research that will lead to a purchase. You can become an authoritative voice around a given topic.
Credibility and trust. Having your site return in the organic results can influence your perceived credibility with an audience looking for your services. Many users skip ads and trust organic results more highly. Being visible gives your business that all-important stamp of approval. Also having strong review and reputation signals in place will deliver further benefit.
Website traffic. Increasing website traffic provides you with more opportunities to drive awareness of your business and educate a prospect as to why they would buy from you.
Cost per click. Traffic from organic search is free… sort of. Developing that visibility will take time and effort (money), but there is not a direct charge for each impression or click.
Return on investment (ROI). Organic search engine traffic can provide an improved ROI over traditional forms of paid media and certainly improve upon PPC.
Cost. While SEO is neither cheap nor easy, it will generally be more cost-effective than all other marketing tactics for delivering brand awareness and relevant traffic to your website.
Sustainability. Unlike paid search marketing, organic traffic does not dry up the moment you stop paying. As such, efforts to develop organic traffic can sustain a business when marketing spend is cut back.
Improved click-through rate (CTR). A higher percentage of users click on the organic results. While there are exceptions to this rule, you will generate more clicks from a highly placed organic listing than from a highly placed paid ad.
More clicks overall. To maximize visibility and clicks, you will want to have listings in the paid and organic results. Keyword-level experimentation is needed here to see if you are paying for clicks you would get for free or increasing overall clicks and CTR in both paid and organic — but to truly maximize results, strong visibility in paid and organic is needed.
Scope. There are so many new queries every day that to maximize scope, you will need strong organic visibility. You will not want to pay for all kinds of clicks either or advertise every piece of content on your website.
Strategic advantage. Visibility in organic search is not quick or easy — which is a good and a bad thing. Once you have established yourself in the organic results, your competitors can’t simply buy their way in (assuming you have done things the right way). This can provide a strategic advantage over the competition if they are relying on paid search.
Rank high in search engines and get more visitors with SEO Services in Cambridge.
You are in the entire management of your SEO budget. Our Instant SEO Services Quote, Get an instant quote on your next site optimization. Just select the features you need, and we’ll provide an instant estimate. We are comfortable working with any budget.
Having trouble deciding on an SEO package? Contact us today for a free SEO audit and one of our SEO consultants will be able to guide you through your decision.
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