How much does SEO cost in 2022?

How much does SEO cost in 2022?

The cost of SEO depends on many variables. Before fixing a price, an SEO agency will look at your existing brand awareness and visibility in organic searches, business goals, and target audience.

Pricing also depends on the expertise of the SEO provider—as with so many things in life, you get what you pay for. The average cost for US agencies is $100 to $250 per hour or $2,500 to $30,000 per month, but this varies greatly.

Here’s an overview of the main price points:

TypeCostWho uses it?ProsCons
DIY SEOFreeSolopreneursDoesn’t cost a dime. You’ll pick up new technical skills along the wayIt takes a lot of time and effort to master SEO
Cheap SEO$500 to $3,000 per monthSmall businessesAffordable service helps you get started with content marketing and basic SEO recommendationsAgencies offering cheap deals may lack experience and take risky shortcuts (see below)
Mid-range SEO$3,000 to $15,000 per monthEstablished businessesA reputable service with more features, such as content and website auditsIt’s still important to make sure the agency delivers value for money
High-end SEO$15,000-$30,000 per monthWebsites with high traffic volumesHigh-end agencies can resolve tech issues and help you with niche marketingLimited pool of agencies with the right expertise
Enterprise SEO$30,000-1 Million + per monthEnterprises with large amounts of content and high trafficAgencies can handle large volumes of content, ensure the site is technically optimized, and handle all SEO needs.You need a dedicated contact or two within your own team, otherwise DIY SEO communication can be a challenge.

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