The cost of SEO depends on many variables. Before fixing a price, an SEO agency will look at your existing brand awareness and visibility in organic searches, business goals, and target audience.
Pricing also depends on the expertise of the SEO provider—as with so many things in life, you get what you pay for. The average cost for US agencies is $100 to $250 per hour or $2,500 to $30,000 per month, but this varies greatly.
Here’s an overview of the main price points:
Who uses it?
Doesn’t cost a dime. You’ll pick up new technical skills along the way
It takes a lot of time and effort to master SEO
$500 to $3,000 per month
Affordable service helps you get started with content marketing and basic SEO recommendations
Agencies offering cheap deals may lack experience and take risky shortcuts (see below)
$3,000 to $15,000 per month
A reputable service with more features, such as content and website audits
It’s still important to make sure the agency delivers value for money
$15,000-$30,000 per month
Websites with high traffic volumes
High-end agencies can resolve tech issues and help you with niche marketing
Limited pool of agencies with the right expertise
$30,000-1 Million + per month
Enterprises with large amounts of content and high traffic
Agencies can handle large volumes of content, ensure the site is technically optimized, and handle all SEO needs.
You need a dedicated contact or two within your own team, otherwise DIY SEO communication can be a challenge.