Google PageSpeed Insights Reports: A Technical Guide

Do your webpages meet Google’s site speed standards? Learn how to use PageSpeed Insights reports to identify problems and implement fixes.

Nothing is more frustrating than a slow website.

Slow load times disrupt the overall user experience and have negative impacts on the conversion potential of your landing pages.

From an SEO perspective, Google is less likely to promote webpages that take too long to load.

Yes, site speed is a ranking factor, so taking the time to improve it can drastically improve your ranking positions.

So if you’re ready to go from slow to fast, Google’s PageSpeed Insights Report can help you identify whether or not your pages meet performance standards and, if not, how to improve them.

Use this guide to understand your PageSpeed Insights report and learn how to leverage it for better SERP performance.

What Is Page Speed?

Google defines page speed in two ways:

  • How long it takes to display content above the fold.
  • How long it takes a browser to fully render the page.

But a lot goes into how fast our webpages are. The user’s internet connection, a domain’s web hosting service, and cache clearance can impact load times.

So when we talk about page speed, some elements are out of the site owner’s control. But there are plenty of elements that the webmaster can optimize, such as images, videos, JavaScript, and more.

Because page speed is so essential to the user experience, Google considers the overall performance of a page when determining whether to promote it in the SERPs.

Taking the time to optimize your content for speed shows Google that you want to create a high-quality experience for your site visitors.

What Is Google’s PageSpeed Insights (PSI)?

PageSpeed Insights is a free performance tool that analyzes the content of a given webpage and provides page speed scores for both the mobile and desktop versions of the page.

The tool also identifies opportunities for optimization and makes specific recommendations for improvement.

PageSpeed Insights is one of many page speed audit tools available to site owners, but it is by far the best for those interested in improving speed for SEO purposes.

With PageSpeed Insights, site owners can see in detail how Google understands the technical performance of their pages.

Final Thoughts On PageSpeed Insights

Understanding PageSpeed Insights reports doesn’t require a technical SEO background.

Although specific fixes may require the assistance of your web developers, the PageSpeed Insights report will provide a clear roadmap to faster site speed.

Source: Searchenginejournal

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